Tuesday, January 8, 2008

Miller to Acquire Grolsch

Grolsch, the iconic Dutch beer brand known for its recloseable swing-top, is to be acquired by SABMiller. According to a story in the Milwaukee Business Journal, Miller will concentrate on expanding the presence of the Grolsch brand in Latin America and Africa. Most Americans are familiar with Grolsh's Pilsner, which accounts for 90% of sales. Unfortunately the deal will likely not expand distribution of Grolsh's other brands, including their Weiss.

Story Here

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