Friday, November 16, 2007

Support your local Macro?

Today it seems you are limited to 3 choices when it comes to a cheap American style lager: Bud, Miller, or Coors, and Miller and Coors are the same company now! Regional breweries used to dot the country like the Golden Arches, but most have been bought out, disbanded, or maginalized. Some still exist be they are rare and are usually owned by a larger company.

The empires of these beloved regionals have fallen to be replaced by distant, giant beer monoliths that might as well make beer on the moon (Aside to venture capitalists: if you want in on my "Lunar Brew" now's the time to jump). These breweries may be shadows of their former selves, but they will not be forgotten, as we probe the histories of these empires in a segment I call: Pabst Americana.

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