Thursday, December 13, 2007

The Holy Grail

While distinctive beer styles have had corresponding glassware forever, I don't believe that anyone has created a specific style of glass for a specific brand of beer. Pilsners have their glasses, as do weisses, and now Jim Koch and Sam Adams have raised the bar on craft brew snobbery by commissioning a special glass with which one can enjoy a Sam Adams in a way consistent with the brewers ideal of their beer experience.

I'm not berating Sam Adam's decision, in fact, I'm anxious to give it a whirl. Koch worked with Tiax, a company known for its sensory based approach to food production and alteration; that is, they asked Boston Beer what senses they wanted drinkers to experience and then tested the user experience with glassware for the detection of those senses. I don't see Pabst putting this kind of empirical research behind it's Old Milwaukee or Lone Star brands.

You can get the glasses on Sam Adams' website.

Here, have a look...

Digg this

4 comments:

kyle said...

The laser etchings are the icing on the cake.

RyanSimatic said...

Literally.

Amber Toner said...

NEED THAT GRAIL.

Kathy said...

Dang! That is some high tech stuff!