
Since at home refridgeration was not available at this time, most drinkers got their buzz at the local tavern. At the time, it made financial sense to have more than one bottle of whiskey on the shelf, but it was harder to keep two different tap beers fresh and flowing. Since the taverns only carried one variety of beer on tap, the solution from the brewers' perspective was to build another tavern. Saloons proliferated, often financed with brewer money, and outfitted with all manner of promotional materials. Some cities became saturated with bars, sometimes four on a corner (us Milwaukeeans can relate), which reduced demand cutting into profits for tavernkeepers. Bar owners often turned to other ways to attract drinkers: salty free lunches on the benign end of the scale, and prositution and cock-fighting on the slightly more risque side.
Taverns became viewed by some citizens as houses of ill-repute and a blight on the neighborhood. Anti-saloon sentiment helped to organize people, fueling the formation of the Anti-Saloon League, who with the Women's Christian Temperence Union, were the prime shakers in the Prohibition movement.

Since 74 years ago today marks the first full day to legally chug a finely crafted brew, head to your local house of ill-repute and raise your glass to freedom!
The cartoons in this article come courtesy of Ohio State University.
Links of Interest:
Prohibition Party Platform, 2004
Nice history lesson. Thanks!
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